Aim

To lead the global product and category strategy for a premium sushi retailer, driving commercial performance through strategic range planning, assortment optimisation, pricing architecture, and innovation. This role balances high-level strategic thinking with hands-on execution across multiple markets.

Key Responsibilities:

Category Strategy & Planning

• Develop and own the global category strategy aligned to brand values: Fresh, Quality, Handmade, Authentic

• Define and manage the product architecture across core, seasonal, and market-specific ranges

• Lead annual and quarterly range reviews, identifying gaps, opportunities, and rationalisation needs

Assortment & Range Management

• Build and maintain a balanced assortment across formats (grab-and-go, platters, bento, hot food, poke)

• Collaborate with NPD and culinary teams to deliver seasonal innovation and market-relevant launches

• Ensure consistency in quality and brand positioning across all SKUs

Pricing & Commercial Performance

• Develop and implement pricing strategies that drive volume, margin, and value perception

• Monitor competitor pricing and market trends to inform tactical and strategic pricing decisions

• Partner with finance and analytics teams to track category performance and optimize AOV

Market & Consumer Insights

• Leverage global and local insights to inform category decisions and product development

• Understand regional eating behaviours, cultural moments, and seasonal preferences

• Translate insights into actionable plans for assortment, pricing, and promotional activity

Cross-Functional Leadership

• Work closely with NPD, BI, marketing, operations, supply chain, and retail teams to ensure seamless execution

• Lead category planning sessions with regional teams to align on strategy and execution

• Act as the voice of the category in leadership forums and strategic planning cycles

Experience & Skills Required

• 7+ years in category management, product strategy, or merchandising in food retail or FMCG

• Proven experience in multi-market product leadership

• Strong commercial acumen and analytical skills

• Deep understanding of food trends, consumer behaviour, and pricing strategy

• Excellent stakeholder management and cross-functional collaboration

• Passion for Asian cuisine and premium food retail is a plus

ABOUT US
KellyDeli, founded in 2010, is an innovative and rapidly expanding food retail and restaurant company. Sushi Daily, one of its brand concepts, is the leading European provider of fully-serviced sushi bars, currently operating over 1,000 kiosks across 13 countries.

Our unique concept features outlets in grocery stores, supermarkets, and airports, where live Sushi Artisans create their art in front of customers, providing a unique customer experience and top-quality sushi.

Our Purpose

To help the world east better, flourish together & dream bigger

VALUES

• Totally Together
• Humbly Honest
• Positively Passionate
• Constantly Curious
• Expertly Excellent
• Adopting Growth Mindset

BENEFITS

🍣 Sushi Allowance

🧘 Wellbeing Allowance

🎂 Birthday off

🌴 27 days annual leave

🤩 Late starts & early finish X6 of each

🩺 Health Insurance

🚲 Cycle to Work 

📍 Hybrid working 2/3 split - Office in Old Street