General Manager – Onggi Korean Concept (UK)

Location: London

Reports to: Kelly Choi - Founder

Type: Full‑time, Permanent

About Onggi Korean:

Onggi Korean is a vibrant, modern Korean street‑food kiosk concept inspired by the bold

flavours, warmth, and creativity of Korean culture. Today we operate two kiosks - Bath and

London - with exciting plans to scale across the UK, following the successful growth trajectory of

our sister brand Sushi Daily (part of KellyDeli).

We’re now looking for a General Manager to lead Onggi’s UK business from its early-stage

footprint into a thriving,multi-nationally recognised food‑to‑go brand.

Role Overview

The General Manager will take full responsibility for building Onggi Korean’s presence (currently

in the UK) - operationally, commercially, and strategically. This is a hands‑on, entrepreneurial

leadership role ideal for someone who excels in both day‑to‑day operations and long‑term

growth planning. This role is a full-time on-location role.

You will be the figurehead of the Onggi concept: ensuring outstanding kiosk performance, driving

sales, developing teams, shaping partnerships, and laying the foundations for scalable

expansion.

Key Responsibilities

1. Concept Leadership & Strategy

• Define and execute the Onggi growth strategy, aligned with KellyDeli’s wider business vision.

• Build the operational blueprint and commercial model that allows the brand to grow sustainably.

• Lead team (Operations, Quality, Marketing, Supply Chain, Finance) to enable successful expansion.

2. Operations Management

• Oversee daily performance of the Onggi kiosks, ensuring best‑in‑class food quality, service, and brand standards.

• Implement operational processes, SOPs, and performance metrics suitable for scale.

• Ensure full compliance with food safety, health & safety, and internal quality standards.

3. Commercial Performance

• Own kiosk P&Ls, budgeting, forecasting, and performance analysis.

• Drive revenue, profitability, and cost efficiency across the current and future estate.

• Identify opportunities to improve operational margins and customer value.

4. Growth & Expansion

• Evaluate, select, secure and launch new kiosk locations.

• Lead new store openings from planning through to training, launch, and post‑launch optimisation.

• Develop a pipeline of opportunities to scale Onggi.

• Build excellent relationships with the retailers and develop ideas for other channels for the concept

5. People & Leadership

• Lead and coordinate cross‑functional teams (Ops, Quality, Marketing, Supply Chain, Finance) to deliver aligned priorities and results.

• Set clear direction, expectations, and KPIs while ensuring strong communication and accountability.

• Foster a high‑performance, customer‑focused culture rooted in operational excellence and continuous improvement.

• Act as a strong ambassador for the Onggi brand, driving collaboration, engagement, and shared purpose across the teams.

6. Brand Customer Experience

• Ensure that every kiosk delivers the authentic Onggi Korean experience.

• Ensure Marketing delivers on agreed local campaigns, social activity, promotions, and brand storytelling.

About You

Experience:

• Hands-on person who is oriented to being in the business, making a difference.

• Proven experience leading multi-site operations in food-to-go, QSR, retail, or kiosk/stand formats.

• Experience working directly with and for a founder, taking their vision and implementing plans and actions that deliver against it at pace.

• Strong operational leadership with a track record of delivering commercial results.

• Experience scaling a concept from early stages (preferred but not essential).

• Experience launching new sites and managing openings.

• Understanding of the Korean culture.

Skills & Attributes

• Entrepreneurial and hands‑on: comfortable rolling up your sleeves while also thinking strategically.

• Data‑driven with strong financial acumen and P&L ownership experience.

• Able to operate autonomously, make decisions, and thrive in a fast‑growing environment.

• Excellent relationship‑building, communication, and stakeholder‑management skills.

• Passion for Korean food and culture is a plus.

What We Offer

• An opportunity to build and shape a brand from the ground up.

• A highly entrepreneurial environment backed by the success and infrastructure of KellyDeli.

• Autonomy, influence, and the chance to play a key leadership role in national expansion.